A rebrand and web redesign project for a consulting firm in the pharmaceutical industry.
Blue conveys professionalism and reliability through its calming and stable nature. Often associated with corporate environments, blue is a versatile choice that exudes a sense of authority without being overpowering. With these properties in mind, we carefully selected the hues that best illustrate some of PDC's core values: quality and integrity.
SF Pro has a modern and sleek aesthetic that aligns well with contemporary design trends, and its clean lines and modern design complement the sharp, slanting lines that are used as a motif throughout the site, creating a consistent visual language.
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Their technical, communication, and interpersonal skills -- including open-mindedness and the ability to work productively with a team, and within deadline and budget projections – exceeded even the glowing recommendation that led me to them.
